A 70-year-old Australian man celebrating his birthday with a parachute jump died from a heart attack as he leapt from the plane.

The man, whose identity has not been released yet, was doing a tandem jump with Gold Coast Sky Dives Thursday morning when he died.

He landed at North Kirra Beach with his family watching the entire incident.

It is believed he suffered a heart attack during the jump.

He was pronounced dead at the scene.