A man entertaining a crowd by pretending to be a matador at a South American bullfighting event was gored to death, officials confirmed.

Hundreds of spectators watched in horror as the animal charged the unidentified man and dumped him to the ground at the event, known was Corraleja in northern Colombia.

Fans of the event rushed to the man’s rescue and dragged him out of the arena but he later died of his injuries at a hospital.

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